The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act Located at: License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivativesĨ Privacy Do-Not-Call Implementation Act of 2003 Marketing defects result from flaws in the way a product is marketed Examples include improper labeling, poor or incomplete instructions, or inadequate safety warnings Lawsuits Welcome. Most Difficult Issue Percent of Marketing Professionals Responding Bribery Gifts from outside vendors, payment of questionable commissions, “money under the table” 15% Fairness Unfairly placing company interests over family obligations, taking credit for the work of others, inducing customers to use services not needed, manipulation of others 14% Honesty Lying to customers to obtain orders, misrepresenting services and capabilities 12% Price Differential pricing, charging higher prices than firms with similar products while claiming superiority Product Product safety, product and brand infringement, exaggerated performance claims, products that do not benefit consumers 11% Personnel Firing, hiring, employee evaluation 10% Confidentiality Temptations to use or obtain classified, secret, or competitive information 5% Advertising Crossing the line between exaggeration and misrepresentation, misleading customers 4% Manipulation of Data Falsifying figures or misusing statistics or information, distortionĥ Brand Management What does the product and brand imagery of the post on the right add (if anything) to the sincerity of the gratitude compared to the simple text version? Three Steps to Improve Ethics in Social Media Marketing. Authored by: Augie Ray. Provided by: Experience: The Blog. Located at: BY: AttributionĬorporate social responsibility is the ethical behavior of a company toward society It means acting responsibly toward the stakeholders- not just the shareholders-who have a legitimate interest in the business Honey Bee (Apis mellifera Linnaeus). Authored by: Jim, the Photographer. Located at: BY: Attribution
#Principles of marketing lumen learning professional
Cover Image: No title Authored by: Nicolai Berntsen Located at: License: Creative Commons Zero Principles of MarketingĢ Ethics Ethics is the set of moral principles or values that guides behavior If a company acts unethically, it risks damaging its reputation and its customers’ trust- worse, it can face lawsuits and criminal prosecutionģ Norms and Values Norms are established standards of conduct that are expected and maintained by society and/or professional organizations Values represent the collective conception of what communities find desirable, important, and morally proper
All images in these slides are attributed in the notes of the slide on which they appear and licensed as indicated. Presentation on theme: "Ethics and Social Responsibility"- Presentation transcript:Īll text in these slides is taken from where it is published under one or more open licenses.
0 kommentar(er)
